Victor Arriagada, Managing Director of Forever Fresh, explains that today 85% of its volume is sold in retailers with national coverage in the United States.
What is the key to working with Forever fresh? Arriagada explained that two elements stand out from the competition.
«The integration of our company and operation (from the field to the delivery to our customers) has allowed us to have a consistent supply, with reliable quality and economic competitiveness.
Also, the direct and daily communication with the source and customers allows us to offer expertise and responsiveness to any customer’s demand or necessity.
To do this, we invested in our commercial and operational team, and we are building stronger relations with our logistic partners».
Besides, being attentive to the trends in the consumers, such as more extensive involvement in knowing where the product is grown, who is producing it, social and environmental responsibility.
«These trends imply major and deep changes for the agriculture, and we are working with our growers and customers in all of them. These will take time, but we want to do it right».
Finally, diversify our customer base and increase our market share was a must».
(Source: Fresh Fruit Portal)
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